There are 63 pages and many tables and charts. The book takes a balanced approach, cutting through the extremes and the hype, putting the focus on how variables can alter what's "best" for different business owners.

There are 63 pages and many tables and charts. From the Table of Contents: Introduction: When reality sinks in Fact #1: Successful home businesses have successful systems Fact #2: Systems must have tasks and steps Example of one marketing system ­blogging­ and 31+ related tasks Fact #3: Home business marketing systems facilitate marketing improvement Fact #4: Home business marketing systems facilitate training Fact #5: Not everything should be duplicated Can you compete with 1,680,000 other messages similar to yours? Is your brand the same as your product? Fact #6: Sooner or later you will have to approach people you donıt know Pros and cons of approaching people your know with your sales message Fact #7: Attraction principles work online and offline What is "giving value"? Friendliness attracts; invading my privacy and space does not No one likes to feel trapped Which marketing "systems" use attraction type marketing? Fact #8: Not everyone is suited for the same marketing systems Discover and focus on your strengths Fact #9: For help, turn to those who can and will support you Making sense of the contrary warnings coming from all sides The ideal mentor Fact #10: Your marketing system should be cost effective Examples of low cost tools Fact #11: Itıs your business: You choose the system and make it work ENDNOTES (some with links) Appendix 1: Resource List Appendix 2, Table 1: Basic list of marketing strategies and systems Appendix 2, Table 2: Master list of 70 tasks (specific to network marketing)