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Learn to Do OFFLINE Attraction Marketing
By "offline" I mean connecting personally, one-to-one, with "prospects" and customers either by telephone, handwritten letter, and/or in-person.
In the Introduction (previous web page- first link above under "Also Available"), we mentioned 3-4 stages of interactions with people as it relates to your business. Let's look at the learning resources applicable the marketing skills needed for each stage as they relate to offline, in person, one-to-one interactions.
The FINDING people stage.
The solution is a combination of giving value and networking in order to obtain referrals for your business. The best books on this activity are:
- Endless Referrals, by Bob Burg. Very practical ideas for building relationships that are the foundation for business growth.
- The Go-Giver, by Bob Burg and John David Mann. The Go-Giver is a story, a parable, about an ambitious hard-worker named Joe who seems unable to reach his goals. He turns to a legendary consultant and learns surprising lessons for success.
- The 29% Solution by Ivan R. Misner -- and pretty much any other book by this founder of the world's largest business networking organization (BNI).
The SELLING people stage.
As you recall from our description of attraction marketing, these anti-people methods do not work: chasing, arguing, preaching, begging, manipulating, or pushing. Still, at some point, a product or service must be sold, or the "business" ceases to exist! So how does the selling get done?
As a side note: We have never thought of ourselves as "sales" people. We have always had a rather negative image regarding "selling." These views have greatly hampered our network marketing activities, and to a lesser extent our high tech business consulting. The following resources have helped clarify selling, particularly as it relates to network marketing:
- Romancing the Sale by Barbara Silva. In this eBook, Silva likens the selling relationship to a dating relationship. The book focuses on all of the stages of human interactions in doing business; the subtitle is How to Build and Maintain Highly Profitable Customer Relationships that Last. This book puts selling in the context of a series of interactions, all geared toward building a relationship. Click on the book image below for more information.
- How to Sell Network Marketing Without Fear, Anxiety, or Losing Your Friends, by Michael Oliver. This is a thoroughly complete book on developing a relationship with potential partners including detailed sections on connecting, active listening, asking questions, guiding with feedback, and much more. Oliver refers to his well defined process as Natural Selling®. Click on the book image below for more information. In addition, we recommend his website where you can get an introduction from a free e-course.
- Training available from the Renegade University / Renegade Professional Site Created by Mike Klingler.
There are several training sites that offer valuable video tutorials and this is one of the best. With a monthly membership fee you get access to hundreds of tutorials taught by at least a dozen experts. On the right is an image showing only some of the tutorials that relate to our topic and specifically learning telephone people skills. Here are a fraction of the other things taught at the Renegade Professional:
- Email marketing - 8 tutorials
- Writing with Pull - 44 tutorials
- SEO - 4 tutorials
- Social bookmarking - 22 tutorials
- Blogging - 28 tutorials
- YouTube - 21 tutorials
The "consultative" skills at right are included because you cannot do internet network marketing without them.
You can learn more about the entire Renegade Professional site by clicking on the image on the right. Note that the Renagade Professional site allows you to cancel at any time, and you have 30 days to "test drive" the site for free. Should you choose to join the Renegade Professional using the link from the above image, you will also receive 45 minutes of free mentoring from RG Consulting Partners during each month of your membership to further assist you with your progress on the site.
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Small Sample From Renegade Professional
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RG Consulting Partners: Internet Marketing Guides
If you have a network marketing business - or a home based business of any kind - RG Consulting Partners can guide you in attracting the right kind of people using the internet, even if you have little or NO experience with internet marketing... or any kind of marketing.
If you don't have a home business yet, you'll know exactly what to do to make money with whatever you decide to do. We'll teach you how to grow a business by attracting interested customers and prospects no matter what kind of business you get involved with. Here is how we can help:
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Sign up for our Newsletter. We'll send you intermittent articles and announcements of current webinars that provide valuable information for growing home businesses. It's called, Tips for Growing Your OWN Home Business. When you subscribe, you'll get our 63 page eBook entitled, Sorting Through the Home Business Marketing Options, Without Getting Lost.
- Book a free consultation with Richard Goutal. Let's talk about what may be blocking your home business growth.
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"To handle yourself, use your head; to handle others, use your heart." --Eleanor Roosevelt
"Again, your prospects will respond to your humanity. It can be just as important to show them how to gracefully correct errors as it is to present them with perfection." --Barbara Silva
"Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, "What's in it for me?" --Brian Tracy
"The purpose of a business is simply to help other people solve their problems." --Michael Oliver
"It is one of the beautiful compensations of this life that no one can sincerely try to help another without helping himself." --Charles Dudley
"It's not the will to win, but the will to prepare to win that makes the difference." --Paul "Bear" Bryant
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