Have you ever heard the expression, "The fortune is in the follow up"? There is no question that using a follow up system will increase your profit.

But have you ever considered that focusing on that slogan could be counterproductive? Clicking on the image below will further increase your understanding and perspective about "follow up."

So as in all aspects of marketing, relationships are important. Yes, there is attraction marketing and also attraction-based follow up. The most common mistake is to have NO follow up.

Follow Up: You Need a System.

There are at least four elements to a follow up system. How the four elements are combined is largely a matter of preference. But all four are needed:

1. Contact System. Purpose - - It is essential to have a place where you can keep track of previous interactions with the contact along with personal notes that might range from the contact's birthday to preference for treats. Method - - There are three ways - choose what works for you: (1) A simple card file or a pocket note book system (like DayTimer). (2) A software product such as Oprius (it is designed with the home business person / MLM business / direct seller in mind.) (3) A software based contact system built into one of the other system parts (for example - the excellent contact system built into certain greeting-cards-postal-mailing systems or into some of the autoresponder systems).


2. System for Emailing Contacts. Purpose - - To provide regular and content rich information that the contact will value. Method - - An autoresponder. This system entails, selecting and purchasing the use of an autoresponder, learning how to use it, and implementing as many of the dozens of follow up methods that you can. We have devoted a whole web page (and an e-book) on comparative details of four popular autoresponders. We call it The Autoresponder Report. Click the link below to visit that web page.
   

   Learn how to use email and autoresponder systems from Charlie Page, a favorite mentor of ours. Watch his video lesson on the link below and click the link for your free transcript of the lesson.
   

   
   


3. System for Mailing Occasional Notes and Cards to Contacts. Purpose - - To show an interest and maintain a relationship with the contact. Method - - Paper, pen, and postage. Alternatively, use a source for sending greeting cards, as we do at RG Consulting Partners. Our system enables you to send your customers highly personalized cards through the mail (these are not emailed!) without ever leaving your office! Since the system is available online, you can access it from anywhere. You could send 5 or 500 cards in 5 minutes, in your own handwriting, and even upload a picture or logo into the card. The system comes with a robust contact system.

   Remember: People will forget what you say, they will forget what you do, but they will never forget how you make them feel. For about $5 per year per customer you can make your customers feel special and appreciated, and they will never forget you. You can use this link to try our card system; just follow the audio instructions. Or, contact RG Consulting Partners with any questions.



4. System for Telephoning Contacts. Purpose - - To show an interest and maintain a relationship with the contact; to provide consultation or mentoring; to communicate urgent information. Method - - Telephone. As for how to communicate on the phone, check the resources on the OFFLINE Attraction Marketing page. However, one of the most effective things you can do is to call each contact periodically just to "see how things are going" and to let them know you are always willing to assist with any questions or problems. When GoDaddy.com customer service called me "out of the blue" a week after my first purchase, suggesting that I might have purchased some items I wouldn't need, and offering to refund me, they had my loyalty immediately.

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Follow Up: You Need to be Servant-Minded.

I believe these two videos convey the idea of service very well! Enjoy!

Follow up is simply appreciating your customer, your contact. It is continuing to provide value. It is customer service. Follow up is practical (see "You Need a System" above). It is also an attitude and a philosophy of business, and that is what the two videos bring to life. Combine the teaching of the two videos (and the books that go with them if you want to dig deeper) and you will have a solid view of the necessary attitude for follow up.

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RG Consulting Partners: Internet Marketing Guides

If you have a network marketing business - or a small business of any kind - RG Consulting Partners can guide you in attracting the right kind of people using the internet, even if you have little or NO experience with marketing.

If you don't have a business yet, you'll know exactly what to do to make money with whatever you decide to do. We'll teach you how to grow a business by attracting interested customers and prospects no matter what kind of business you get involved with. Here is how we can help:

• Sign up for our Newsletter. The articles and announcements of current webinars will give you valuable information for growing your business. Click on the NEWSLETTER link --Tips for Growing Your OWN Home Business-- in the yellow column at right.


• Book a free consultation. Let's talk about what may be blocking your home business growth.

RELATED PAGES ON RGCONSULTING PARTNERS The Pitfall of a Slogan and Attraction-Based Follow Up A Secret From the Greatest Salesman Selecting and Using an Autoresponder Attraction Marketing Described Do I Need Training in ONLINE or OFFLINE Attraction Marketing Methods? Where to Learn ONLINE Attraction Marketing

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