Traditionally, network marketers were told: make a list of people who might be interested in your product or who might need added income. Then they would be told to tell each person of their list about their product/service and business opportunity. Or invite them to a meeting. Is that chasing or attracting? It is not attracting, but there is a way to approach people in an "attracting" way if you are willing to be patient and put the potential customer/distributor's needs first. Unfortunately, for a whole lot of reasons, upline sponsors encourage fast action which generally results in interactions which tend more to repel than to attract. Go to this page for learning resources on the attractive person-to-person way to do network marketing (consultative Natural Selling®.)
Along came the internet. Network marketing companies built websites. Many provided "replicated" web pages for their distributors to use. (Replicated web sites are the same for all distributors except for minor "customizations.") In addition, many distributors tried to create their own version of a company website. (Perhaps only to be told by their MLM company that they were not allowed to create a web site with their company's name and products on it.) But the question remains, "What attracts people to such web sites?" Typically, very little. And expensive designs and dramatic opening "Flash" animations don't help. Why? Focusing on company and product features, no matter how well done, does not attract like focusing on benefits, information, and news that people want and are searching for. (See explanation and example below.)
So if you are a network marketer, ask yourself-
- Have my invitations deteriorated into chasing and badgering?
- Do I appear desperate? Do I treat people with impatience? Am I pushing people away?
- Is my web-based approach attracting interested individuals (leads)? Or is my site unnoticed?
- Would you rather have "prospects" come to you rather than have to look for them?
Want to know more about attraction marketing applied to network marketing? Note the following resources (we have used these resources and found them very helpful; we hope you will too!):
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RG Consulting Partners: Internet Marketing Guides
If you have a network marketing business - or a home based business of any kind - RG Consulting Partners can guide you in attracting the right kind of people using the internet, even if you have little or NO experience with internet marketing... or any kind of marketing.
If you don't have a home business yet, you'll know exactly what to do to make money with whatever you decide to do. We'll teach you how to grow a business by attracting interested customers and prospects no matter what kind of business you get involved with. Here is how we can help:
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